Home V1 - PriceCal Demo Print Shop

The Real Problem

Every print job starts with a quote.
And confirmation? It may not come.....

Enquiry Comes In

~$3

Calculation

~$12

Follow Up & Negotiate

$8+

Cost before printing

Quote requests waiting

9 unread

James Tan

Quote — A5 flyers, 500 qty, gloss, 3 days

8:12am

Read

Mary Lim

Urgent — 16pp booklets, saddle-stitch, 250 qty

8:24am

Reading now…

Ravi Chandra

1000 biz cards, 400gsm, spot UV front

8:31am

Waiting

Sarah Park

Roll-up banner 850×2000mm, canvas, next day

8:39am

Waiting

Kevin Wong

5000 stickers, 50mm round, gloss lam, kiss-cut

8:44am

Waiting

+ 4 more waiting since yesterday

✓ Mary Lim — Urgent booklets ASAP

Booklet ≠ flyer. Pages change sheet count. Sheet count changes plate cost. Binding adds another layer. You can't reuse yesterday's formula. Every single job — zero to start.

What happens after you send the quote

Quote sent via email / WhatsApp

Typed up manually. Formatted. Sent. Now you wait.

9:02am

+$2

No reply. You follow up.

"Hi, just checking if you received my quote…"

Next day

+$2

Customer replies: "Can you do cheaper?"

Back to the spreadsheet. Recalculate. Revise. Resend.

2 days later

+$4

Still not confirmed. This is just 1 of 9 quotes today.

The other 8 are still waiting for your manual calculation.

???

$8+

Cost before printing — per unconfirmed quote

Every quote costs you at least $10 before it closes.
There's no invoice for that. It just disappears.

$23+

per quote, before printing starts

But can you not reply?

Making It Worse

And Your Customers?
They Expect More Than Ever.

While you're drowning in manual quotes, your customers have moved on. They now expect to buy print the same way they buy everything else — online, instantly, without calling anyone.

Browse your full catalogue

All products, all options, any time — without calling you first.

Configure their own specs

Size, material, quantity, finishing — chosen by them, not dictated by you.

See the price instantly

No waiting. No WhatsApp. No "I'll get back to you."

Pay and place the order

Right now. Online. The same way they order everything else.

No Pricing Means No Sale.

Why It's So Hard

Pricing is the bottleneck.
No marketplace platform can handle it.

Shopify, WooCommerce, every general eCommerce platform — none of them understand print. A banner is priced by area. A booklet by page count. A box by its flat dimensions. Print pricing isn't a number — it's a formula. And every product has a different one.

So printers try to build their own system

Custom development costs $30k–$150k

Takes 6–18 months to build

70% of builds fail on time or budget

Yours to maintain, patch, and host forever

$50,000+ before a single customer sees it

Custom print software costs $30,000–$150,000 and takes 6–18 months. Before you write a line of product copy.

Developers who don't speak print

You'll spend more time teaching them bleed, imposition, and plate costs than they'll spend actually building.

Servers. Bugs. Security. Forever.

Once built, it never stops. Hosting, patches, maintenance — your team owns it all, every single day after launch.

12 months building. Competitors already selling.

While you're in development, other shops are taking orders online and stealing your market share.

The Solution

Finally. The solution every
print shop has been waiting for.

Built by a printer, for printers. No developers. No technical skills. No months of waiting. No massive upfront cost. PriceCal gives you a fully working online print store — with instant, accurate pricing — that you can launch today.

🖨️

Built by a Printer

Every formula mirrors how a printer actually thinks

🙌

No Tech Skills Needed

If you can use a smartphone, you can set up PriceCal

⚡

Start Today

Go live the same day you subscribe — hours, not months

☕

From $2.74 / Day

Less than a coffee. Your store open 24/7, 365 days

Part 1 of The Print Commerce System

Printalogue Is Your Online Print Storefront

Accessible through your own domain. Customers browse your products, configure their specs, get an instant price, and pay — all without contacting you. No phone calls. No WhatsApp. No waiting.

Proprietary Pricing Engines

24/7

Your store sells for you

No calls Customers self-quote online

No waiting Instant price, instant checkout

No chasing Payment collected upfront

Customer Journey

Anytime. Anywhere. Without Calling You.

This is what your customer experiences — from browsing to paying — entirely on their own.

🔍

Browse

Browse Products

Full catalogue, always available. 28 products. No phone call needed to see what you offer.

⚙️

Configure

Configure Specs

Material, size, colour, finish, quantity — chosen entirely by the customer at their own pace.

💰

Instant Price

See Price Instantly

Price appears as they configure. No waiting. No "I'll get back to you." Exact price, right now.

✅

Pay & Order

Pay & Confirm

Payment upfront. Order confirmed. Money in your account before a machine ever starts.

Traditionally, quoting a customer costs you time and money. With Printalogue —

You only appear when the payment arrives.

Why It's So Hard

Two Parts. One Complete System.

The Store handles everything your customer sees. The Brain handles every calculation behind the scenes. Together, they run your print business 24/7.

🏪

Part 1

Printalogue — The Store

Your branded online print storefront. Customers browse your catalogue, configure their specs, get an instant price, and pay — all without contacting you. It's live 24/7 on your own domain.

Explore Printalogue →

Connected in real time

🧠

Part 2

Pricing Engine — The Brain

Every time a customer selects a size, material, or quantity — the Pricing Engine fires instantly. It applies the exact formula for that product type and returns the correct price in milliseconds. No human involved.

Explore the Engine →

Your store is live 24/7

Quotes → Orders → Payment. Automatic.

Get started →

Proprietary Pricing Engine

A Pricing Engine Designed By A Printer, For Printers.

Built by Welson Ang — 20+ years on the print floor — so every formula mirrors exactly how a printer thinks.

Every print job is different. A banner is priced by area. A booklet by page count. A box by its dimensions. A t-shirt by print locations. No two jobs are ever the same — and no generic platform understands that.

The outcome is instant, accurate pricing — for any product, any spec, any quantity. No back-and-forth. No guesswork. No expensive custom development. Just the right price, every time.

8 Proprietary SC Tools

One Engine. Every Print Product.

Each SC Tool is purpose-built for a specific category of print product. Together they cover every product you'll ever sell.

📐

SC-Area

Wide-format banners & signage

Prices by total print area (sq ft). Auto-selects best-fit roll width to minimise material waste. Ideal for banners, posters, and large-format displays. Factors in perimeter finishing like eyelets, hemming, and pole pockets.

🖨️

SC-Basic

Straightforward single items

The fundamental tool for standalone products — business cards, flyers, posters. Uses CSV import to handle size, material, quantity, and print method combinations automatically. The simplest product type in the engine.

📖

SC-Booklet

Multi-page catalogs & magazines

Precise pricing for booklets, catalogs, and magazines. Calculates sheet count from page count, handles different cover and inner stock, factors in binding method and add-ons like spot UV and lamination.

📦

SC-Box

Rigid box calculator

Plug in box dimensions (L×W×H) to instantly calculate flat size, material usage, and printing costs. Handles dieline layout and nesting to minimise material waste for rigid boxes and gift packaging.

👕

SC-Item

Apparel & promotional merchandise

For t-shirts, drinkware, and merchandise. Supports flexible quantities across size and colour variations, and multiple print locations — front, back, sleeves. Handles embroidery, heat transfer, and DTF printing.

🗒️

SC-Sheet

Sheet-fed offset products

Built for sheet-fed offset printing. Calculates layout nesting, plate costs, makeready, and run-on rates. Handles cut-size optimisation across different sheet sizes with dynamic pricing and profit margin settings.

📫

SC-Packaging

Custom packaging & cartons

Handles pricing for boxes, cartons, and sleeves via a partnership with Pacdora. Supports double tuck, auto-lock, and mailer boxes. Calculates open size, material usage, die-cutting, gluing, and assembly costs.

📊

SC-CSV

Spreadsheet & bulk product pricing

Upload a CSV file to build instant pricing for any product category. Define variables like size, material, quantity and method in rows and columns — PriceCal maps them automatically into a working price calculator. Perfect for shops with large, complex product catalogues.

Pricing Plans

Scalable Plans for Every Stage

Each SC Tool is purpose-built for a specific category of print product. Together they cover every product you'll ever sell.

☕ For less than the price of a coffee a day — your print shop is open 24/7. That's just $2.74/day.

START HERE

PriceCal Lite

$99 /month

Billed annually at $999/yr

✦ 2 Months Free

Get Started – $999/year

The perfect starting point. Go live within hours. No lock-in.

Printalogue

Hosting + Subdomain + Custom Domain
Up to 150 products
WhatsApp enquiry & notification
Payment collection
Offline payment collection
Built-in SEO optimisation
Printalogue Desktop
Reviews, Likes & Social Sharing

Pricing Engine

SC-Area, Basic, Booklet, Box, Item, Sheet
CSV Import
Nested Calculation
Dynamic pricing & profit margin

Support & AI

Live Chat Support
Onboarding by PriceCal Team
AI Print Concierge
Client Resource Portal

PriceCal Pro

$1,999 /month

For the shop that's ready to scale.

Get Pro

All of Lite, plus native eCommerce, full order management & analytics.

Adds to Lite

Up to 300 products
Native eComCart System
Stripe & HitPay payments
Invoicing — Email & PD
Up to 2,000 invoices/month
Order & user management
Order export CSV & reports
Order notifications — Email & WhatsApp
Delivery options
Tax management — SST, GST, VAT
Store analytics & Google Analytics
250MB media storage
Custom Social Meta
Custom Email & WhatsApp Sender
Onboarding by PriceCal Team

PriceCal Elite

$2,999 /month

For high-volume factories that mean business.

Let's Talk

All of Pro, plus SC-Packaging, white-label & WordPress integration.

Adds to Pro

Up to 500 products
SC-Packaging + Pacdora Design Studio
Remove PriceCal branding
Customise colour scheme
WordPress Integration Plugin
Unlimited invoices/month
500MB media storage

Not sure which plan? Book a free demo

Getting Started

Up and Running in 3 Simple Steps

No developers. No long setup. Just subscribe, configure, and start selling.

Step 1

Choose a plan — we recommend starting with Lite. No lock-in, upgrade anytime as your business grows. From just $99/mo. Go live within hours.

Step 2

Setup

Add your products, set your pricing rules, upload your logo. Our intuitive system guides you through everything step by step. No technical skills needed.

Step 3

Start Selling

Launch your Printalogue — the Print Commerce Store — and start taking paid orders 24/7 from day one. Your store never closes.

Day 1 Impact

From the moment you go live.

Zero Wait Time

No waiting months for developers. Your Printalogue storefront is live and taking orders on Day 1. Setup takes hours, not months.

Instant Cash Flow

Customers pay upfront through Printalogue before a single machine starts. No more chasing payments. No more unpaid jobs.

Error-Free Quoting

PriceCal's Pricing Engine eliminates human calculation errors completely. Your margins are protected on every single order.

FAQ

Frequently Asked Questions

Everything you need to know before getting started.

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Customer Reviews

What Print Businesses Say
About Printalogue

★★★★★

5.0 Google Reviews

"PriceCal has completely changed how I run my print shop. Quoting used to take hours — now my customers get their price instantly and pay upfront. Not a single unpaid job since going live."

Ahmad Lokman

★★★★★

"We went from spending 3 hours a day on WhatsApp quotes to zero. Customers configure and pay by themselves. PriceCal paid for itself in the first week."

Sarah Lim

★★★★★

"The pricing engine is incredible. It handles all our complex booklet and packaging pricing without any errors. Our margins have never been more protected."

Ravi Chandra

★★★★★

"I was sceptical at first but the onboarding team had me live within the same day. Now my shop takes orders at 2am without me lifting a finger. Game changer."

Kevin Wong

★★★★★

"We're based in the Philippines and PriceCal works perfectly for our currency and tax setup. The support team responds within hours. Highly recommended."

Maria Perez

★★★★★

"No more spreadsheets, no more manual calculations. Our quoting is 100% automated and customers love the instant pricing experience on our store."

Tan Nguyen

★★★★★

Write a Google Review

Resources

Learn How to Grow
Your Print Business

View All Articles →

7 March 2026

The Print Industry's Most Personal Founder Story

How Welson Ang went from a rented desk to building Printalogue — the Print Commerce Store that serves 300+ shops in 15 countries.

7 March 2026

How to Set Up SC-Box in Under 10 Minutes

A step-by-step walkthrough to configure your first box calculator and start taking paid packaging orders immediately.

7 March 2026

Why Automation Is the Key to Print Shop Succession

Before he became a familiar name in the print industry, Welson Ang was a young naval serviceman. Here's what changed everything.

The Online Print Shop That Sells
While You Sleep.

And Your Customers?
They Expect More Than Ever.

Pricing is the bottleneck.
No marketplace platform can handle it.

$50,000+ before a single customer sees it

Developers who don't speak print

Servers. Bugs. Security. Forever.

12 months building. Competitors already selling.

Finally. The solution every
print shop has been waiting for.

Printalogue Is Your Online Print Storefront

Anytime. Anywhere. Without Calling You.

Two Parts. One Complete System.

Printalogue — The Store

Pricing Engine — The Brain

A Pricing Engine Designed By A Printer, For Printers.

One Engine. Every Print Product.

Scalable Plans for Every Stage

PriceCal Lite

$99 /month

PriceCal Pro

$1,999 /month

PriceCal Elite

$2,999 /month

Up and Running in 3 Simple Steps

From the moment you go live.

Frequently Asked Questions

What Print Businesses Say
About Printalogue

Learn How to Grow
Your Print Business

Your Print Shop. Open 24/7.
Quotes Instant. Payment Upfront.

Products

Company

Support

The Online Print Shop That Sells While You Sleep.

And Your Customers?They Expect More Than Ever.

Pricing is the bottleneck.No marketplace platform can handle it.

$50,000+ before a single customer sees it

Developers who don't speak print

Servers. Bugs. Security. Forever.

12 months building. Competitors already selling.

Finally. The solution every print shop has been waiting for.

Printalogue Is Your Online Print Storefront

Anytime. Anywhere. Without Calling You.

Two Parts. One Complete System.

Printalogue — The Store

Pricing Engine — The Brain

A Pricing Engine Designed By A Printer, For Printers.

One Engine. Every Print Product.

Scalable Plans for Every Stage

PriceCal Lite

$99 /month

PriceCal Pro

$1,999 /month

PriceCal Elite

$2,999 /month

Up and Running in 3 Simple Steps

From the moment you go live.

Frequently Asked Questions

What is the Pricing Engine?

Can customers pay directly through Printalogue?

How long does setup take?

Is there a free trial available?

What is Printalogue?

Do I need technical skills or coding?

What print products can Printalogue handle?

Is PriceCal only for Singapore-based printers?

What Print Businesses SayAbout Printalogue

Learn How to GrowYour Print Business

Your Print Shop. Open 24/7.Quotes Instant. Payment Upfront.

Products

Company

Support

The Online Print Shop That Sells
While You Sleep.

And Your Customers?
They Expect More Than Ever.

Pricing is the bottleneck.
No marketplace platform can handle it.

Finally. The solution every
print shop has been waiting for.

What Print Businesses Say
About Printalogue

Learn How to Grow
Your Print Business

Your Print Shop. Open 24/7.
Quotes Instant. Payment Upfront.